If you've ever spent hours pulling together brand guidelines from scratch after finishing a brand identity... this is for you.
Our Brand Guidelines Template is designed to help you transform your finished branding into a polished, professional document that gives your clients complete confidence in using their new brand.
This is a complete framework that helps you educate your clients, communicate your design decisions and hand over a brand that feels considered, valuable and ready to use long after the project is complete.
We've built this using our exact Studio Morii process, so you're getting a template AND a tried and tested structure that's been used across real client projects.
You'll receive a fully editable brand guidelines template (Adobe Illustrator and Adobe InDesign files provided), carefully designed to help you create a professional, comprehensive set of brand guidelines for every client.
Inside you'll find space for:
Brand Overview - Introduce the brand with an overview of its purpose, personality and core values.
Logo Suite - Showcase your complete logo suite, including your primary logo, secondary logo, brandmark and favicon.
Logo Usage - Clearly explain how each logo should be used, alongside minimum sizing, clear space and best practice guidance.
Logo Misuse - Help your clients protect their brand with visual examples of what not to do.
Colour Palette - Present your full colour palette, including both print and digital values.
Colour Accessibility - Demonstrate accessible colour pairings to help clients create inclusive, readable designs.
Colour Usage - Show recommended colour proportions so your client knows exactly how each colour should be used across the brand.
Typography Suite - Introduce your chosen typefaces, hierarchy and recommended applications.
Typography Guidance - Include additional styling guidance such as line spacing, font pairings and hierarchy examples.
Brand Icons - Present your custom icon suite and explain how it should be used.
Patterns & Backgrounds - Showcase supporting brand assets and examples of where they can be applied.
Brand in Action - Bring everything together with realistic mockups that demonstrate the identity across real-world touchpoints.
Done-for-You Copy Throughout - No Lorem Ipsum here. Every page includes thoughtfully written explanations that are ready for you to customise. Simply adapt the wording to suit your project, your client's brand and your own tone of voice, rather than starting every page from a blank document.
Helpful Tips & Expert Notes - Along the way you'll find thoughtful tips, best practice advice and additional context to help you confidently complete each section. Think of them as little insights from our own Studio Morii process, designed to make creating your guidelines even easier.
Example Brand Guidelines - We've included a completed example so you can see exactly how we use the template in our own client projects and take inspiration from it.
A great brand identity deserves equally great guidelines. They're what turn beautiful visuals into a brand your client can confidently use every single day.
This template helps you:
Deliver a polished, professional client handover
Clearly explain how every element of the brand should be used
Help clients feel confident using their new identity
Increase the perceived value of your branding projects
Save hours by removing the need to build guidelines from scratch
Create a consistent, repeatable process for every project
Give your clients a resource they'll continue referring back to long after launch
This Brand Guidelines Template is for designers who want to elevate their client experience, streamline their workflow and deliver a handover that feels every bit as thoughtful as the brand itself.
If you're ready to save time, add more value to your projects and create brand guidelines your clients will actually use, this template is your new go to.
If you've ever spent hours pulling together brand guidelines from scratch after finishing a brand identity... this is for you.
Our Brand Guidelines Template is designed to help you transform your finished branding into a polished, professional document that gives your clients complete confidence in using their new brand.
This is a complete framework that helps you educate your clients, communicate your design decisions and hand over a brand that feels considered, valuable and ready to use long after the project is complete.
We've built this using our exact Studio Morii process, so you're getting a template AND a tried and tested structure that's been used across real client projects.
You'll receive a fully editable brand guidelines template (Adobe Illustrator and Adobe InDesign files provided), carefully designed to help you create a professional, comprehensive set of brand guidelines for every client.
Inside you'll find space for:
Brand Overview - Introduce the brand with an overview of its purpose, personality and core values.
Logo Suite - Showcase your complete logo suite, including your primary logo, secondary logo, brandmark and favicon.
Logo Usage - Clearly explain how each logo should be used, alongside minimum sizing, clear space and best practice guidance.
Logo Misuse - Help your clients protect their brand with visual examples of what not to do.
Colour Palette - Present your full colour palette, including both print and digital values.
Colour Accessibility - Demonstrate accessible colour pairings to help clients create inclusive, readable designs.
Colour Usage - Show recommended colour proportions so your client knows exactly how each colour should be used across the brand.
Typography Suite - Introduce your chosen typefaces, hierarchy and recommended applications.
Typography Guidance - Include additional styling guidance such as line spacing, font pairings and hierarchy examples.
Brand Icons - Present your custom icon suite and explain how it should be used.
Patterns & Backgrounds - Showcase supporting brand assets and examples of where they can be applied.
Brand in Action - Bring everything together with realistic mockups that demonstrate the identity across real-world touchpoints.
Done-for-You Copy Throughout - No Lorem Ipsum here. Every page includes thoughtfully written explanations that are ready for you to customise. Simply adapt the wording to suit your project, your client's brand and your own tone of voice, rather than starting every page from a blank document.
Helpful Tips & Expert Notes - Along the way you'll find thoughtful tips, best practice advice and additional context to help you confidently complete each section. Think of them as little insights from our own Studio Morii process, designed to make creating your guidelines even easier.
Example Brand Guidelines - We've included a completed example so you can see exactly how we use the template in our own client projects and take inspiration from it.
A great brand identity deserves equally great guidelines. They're what turn beautiful visuals into a brand your client can confidently use every single day.
This template helps you:
Deliver a polished, professional client handover
Clearly explain how every element of the brand should be used
Help clients feel confident using their new identity
Increase the perceived value of your branding projects
Save hours by removing the need to build guidelines from scratch
Create a consistent, repeatable process for every project
Give your clients a resource they'll continue referring back to long after launch
This Brand Guidelines Template is for designers who want to elevate their client experience, streamline their workflow and deliver a handover that feels every bit as thoughtful as the brand itself.
If you're ready to save time, add more value to your projects and create brand guidelines your clients will actually use, this template is your new go to.
